Service
Advertising & Marketing
Campaigns and content that bring the right customers to the door: planned, run, measured, and improved every month for one monthly price.
Advertising and marketing is the work of putting your offer in front of the people most likely to buy it, and turning their attention into inquiries: paid search and social campaigns, the landing pages they lead to, the content that earns trust, and the follow-up that keeps a lead warm. OutcomesBuilt runs it outcome-first, scoped to a number you care about (qualified leads per month, cost per booked call, revenue from a specific service), for one fixed monthly subscription.
The difference from a typical agency retainer is what you are buying. Not hours and not a list of deliverables, but a stated outcome with a plan behind it, reported plainly every month. Media spend is paid by you directly to the ad platforms, so our price is for the work and the results, never a markup on your budget.
What we build
Inside a typical engagement
Every engagement is built to be measured against the outcome it was scoped to. Typical engagements include:
Strategy and offer
Who you are trying to reach, what you are offering them, and why they should act now, written down before a dollar of media is spent.
Paid search and social campaigns
Campaigns on the search, social, and video platforms where your customers actually are, built, managed, and tuned week by week.
Landing pages that match the ad
Every campaign gets a page built for its offer and audience, so the click has somewhere to convert. Built under the same subscription as our websites.
Content that earns trust
Articles, guides, and email that answer the questions customers ask before they buy, and keep your name in front of them until they do.
Lead follow-up automation
New inquiries confirmed, routed, and followed up automatically, so a lead that came in at 9 PM is not cold by the time someone calls.
Plain-language reporting
One monthly report tied to the outcome: what was spent, what it produced, what changed, and what we are doing next. No vanity metrics.
How we scope it
Priced by the outcome, not the hours
Marketing is scoped by the outcome it is accountable for: qualified inquiries for a specific service, booked appointments, or a cost per lead your margins can support. The Blueprint names the outcome, the channels, the content, and the pages, with one monthly price for the work. Ad spend is set separately, with a budget you control and pay directly.
First campaigns typically go live within two to three weeks of an approved Blueprint. From there the work is a monthly cycle: measure, adjust, improve, report. The subscription is the same every month; what changes is how well the campaigns perform.
This is for you if
- Referrals have carried the business and they are no longer enough
- You have tried advertising and could not tell whether it worked
- Leads arrive and go cold because nobody follows up the same day
- You want one number reported every month, not a dashboard of twenty
Illustrative engagements
Examples of the shape this work takes: illustrative scenarios, not client claims.
A local search campaign for a home services company, one landing page per service, measured on booked jobs rather than clicks.
A content and email program for a business-to-business firm with a long sales cycle: monthly articles that answer buyers' questions and a follow-up sequence that keeps warm leads warm.
A launch campaign for a new offering: audience research, three ad concepts tested against each other, and a landing page capturing inquiries from the first week.
Where this shows up
Use cases built on this service
Each one is a full landing page: the problem, what the build includes, the outcomes, and who it fits.
Browse the full use-case library for all twenty-two.
Common questions
Advertising & Marketing, answered
Is the ad budget included in the monthly price?
No, and deliberately so. Media spend goes from you to the ad platforms directly, at a budget you set and can change at any time. Our monthly price covers strategy, campaign management, landing pages, content, follow-up automation, and reporting. You always know what you paid for the work and what you paid for the media.
How soon should we expect results?
Paid campaigns produce data within days and usable results typically within the first month or two, as targeting and pages are tuned. Content and search visibility build more slowly and compound over months. The Blueprint states what to expect and when, and the monthly report shows the actual number against it.
Do we need a new website first?
Not necessarily. Campaigns need a page built for the offer, and that can be added to your existing site. If the site itself is losing the leads the campaigns produce, discovery will say so, and a website rebuild can run under the same subscription.
Have an outcome this service could hit?
Describe it in a free Outcome Discovery call: about 45 minutes, and you leave knowing whether the work moves your number. OutcomesBuilt replies within one business day.